America was discovered by a salesman. Columbus was looking for India, missed it by 12,000 miles and still went home reporting he had “found it,” so he obviously wasn’t a navigator. But was he really a salesman? Consider this: He had only one prospect to call on, and if he had missed the sale, he would have had to swim home. That’s selling!
History records that unusual methods of financing were involved in raising the money for the trip. Not only that, but when Isabella protested that she did not have any money, he persuaded her to hock her jewelry to finance the trip. Another thing many people don’t realize is that Columbus left Spain with five ships and two of them did go over the side (yes, my tongue is firmly planted in my cheek)!
Columbus had to “sell” all the way across the Atlantic. His sailors wanted to throw him overboard, but he was able to persuade them to sail “just one more day.” Their “one more day” extended until one morning when the call came forth, “Land, ho!” and the most profitable sales call in history was completed.
Columbus did something else that was significant. Previous westward journeys involved heading north out of the Mediterranean Sea before turning west to cross the Atlantic, putting ships directly in the teeth of the wind and hampering progress enormously. Columbus charted his course to go south once he got out of the Mediterranean and then turn toward the west. This way he had prevailing winds. He had to do a little “selling” in order to take that particular route.
Actually, everything involves selling. The teacher sells the student on learning, the parent sells the child on being a good person, and the employer sells the employee on doing a better job. It’s true: The better job you do of “selling” or persuading, the more your benefits in life will be. Yes, America really is the land of the salesperson, so learn to sell and I’ll SEE YOU AT THE TOP!
Original article: www.ziglar.com
Selling is key. Understand that you wont go too far with whatever it is that is your dream, vision, business, career, project, campaign, etc if you do not know how to sell your self. Remember that people buy into you first before they buy into what you are selling. learning how to position yourself is key to maximizing the value available. Today, selling has taken on different forms and has given power to different nations of the world, from Great Britain to USA, to Japan, China, India, etc. This is the day of Africa and Nigeria leads the charge. Are you properly positioned? We will do a study on selling soon. Keep it locked on this site.
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